
Meet the man behind Pink Jade
Hi, I’m David. Technically retired—but the truth is, I’m not very good at sitting still. What really fires me up is working with people: diving into the details of a business, uncovering areas to streamline, and helping unlock potential that leads to real growth.
After running Advantage Route Systems for the last 30+ years [sold in April 2024], I’ve seen firsthand how clarity, strategy, and the right tools can transform operations. Building teams and managing our growth brought a high degree of satisfaction.
I also have a deep love for the world and its cultures. In addition to English, I speak French, Chinese, and Spanish, and I’ve had the privilege of living abroad in Finland, China, and throughout many parts of Europe. During my career, I have visited over 70 countries - and can say honestly not a single regret. There are so many great and talented people scattered around the planet.
Along the way, I’ve built lasting relationships and developed a passion for global sourcing and importing. I enjoy navigating the logistics, language, and communication needed to bring unique products to life—and to market.
At Pink Jade, I bring my decades of experience together to help others move forward with confidence and creativity. We look forward to working with you!
David Kroutil
Senior Consultant and Import Professional
There are dozens of things in my hangar that I can share with you [but not my Mooney] to help you grow your business and build your team.
EDUCATION
Bachelor of Science from BYU [nearly a half-century ago]
MBA - still in progress
School of hard knocks - dozens of experience
EXPERTISE
Route Manager software
QuickBooks
Odoo ERP software


OUR MISSION
Our mission is to provide timely, professional services to help you grow your business.
We are here to help you grow and solve fast-rising issues quickly and responsibly.
CORE VALUES:
Knowledge
We don't bluff. We tell it like it is and give you background and context to relate our services to your business.
Creativity
Rarely is there a single way to solve a problem. With experience, we offer a wide-range of potential solutions to help you decide what is best.
Integrity
Foremost in our core values is Integrity. Caring for your data, ideas and as well as your secret sauce is important to us.
Our Core Values
Our 11 core values are:
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Integrity
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Communication
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Reliability
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Efficiency
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Quality
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Respect
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Teamwork
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Loyal and Trustworthy
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Positive Attitude
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Fun and Foolish
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Perseverance and Passion